Hi, I'm Manó, nice to meet you!
For the past 9+ years, I’ve designed engaging, inclusive, and practical end-to-end experiences that fulfill user needs. Currently, I’m a lead Sr. UX Designer on the Devices team, shaping the vision of Amazon’s fast-growing subscriptions, new generative AI technology, and Project Kuiper, a satellite internet constellation program.
Throughout my journey, I’ve designed a variety of UX products, ranging from innovative bundles and installments strategies to the seamless integration of internal tools and the launch of new devices. In addition to my day-to-day work, I enjoy exploring our world and learning new cultural perspectives to elevate my design palette. I’m also passionate about aviation, teaching accessibility, hiking, and staying tuned to space exploration breakthroughs! 🚀
I was born in Europe and ventured to the U.S. at the age of 11 with my mom, not knowing any English. Growing up in Seattle, I graduated from the University of Washington, and became a U.S. citizen in 2018.
Case studies
Subscription Product Pages
As the lead UX designer, I’m spearheading the vision and creation of the product page for subscriptions on Amazon. Contributed to over 25% increase in subscription sign-ups and over 4 million in total subscription sign-ups in 2023. This research-backed page provides in-depth details on subscription benefits and overall cost to guide users in making informed purchase decisions.
Working closely with Product Managers to establish clear business requirements with user needs and with Engineers to bring the design vision to life by providing specifications and styling code. Partnering with 8 teams to ensure a consistent and cohesive design for all new subscription pages on Amazon.
Bundle Cards
Envisioned and designed the Bundle Card feature that provides a dedicated space for bundles on Retail and Device Detail Pages. Through orchestrating collaboration with partner teams and conducting thorough research studies, I iteratively designed this feature to enhance the discoverability and presentation of bundles.
Driven by a long-term business vision of educating users about bundles, it showcases clear visuals, transparent pricing, messages emphasizing the benefits of bundling products, and a seamless purchasing journey. It was successfully launched across 20+ marketplaces on Amazon.
Interactive Comparison Charts
My goal was to improve old comparison charts on subscription and device pages, an important feature for users to quickly evaluate plans, prices, and benefits. After conducting research, I discovered that it had excessive text which overwhelmed users, didn’t meet accessibility standards, and a confusing layout for benefit titles and table rows.
After addressing these pain-points, it successfully relaunched with user-friendly layout to clearly show benefits, persistent column headers to help users understand which column corresponds to which product, and utilizes interactive progressive disclosure to enhance readability.
Gamified Rewards & Seat Maps
Designed the vision for the E-Commerce booking site and mobile app during the Alaska Airlines and Virgin America merging process. Delivered intuitive wireframes, user flows, and gamification prototypes to elevate the airline people love.
Created designs for the checkout flow, account page, and responsive seat maps to drive the minimum-viable product via ideations and iterations. Contributed to over 20 million customers utilizing seat map alerts. As an intern, I also worked on design systems, gamified rewards, redeeming airline mile points, digital style guides, and developed Virtual Reality seat selection experience.
Led designs for …
100+
customer facing projects
Designed …
30+
internal tool projects
Conducted …
20+
research studies with participants
Community engagement
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UX Mentor at University of Washington (UW)
2021 - Current
I mentor UW students each year who are passionate about UX through the iMentorship program, offering insights and guidance to kickstart their career and professional network. My role involves sharing best practices on portfolios, conducting mock interviews, and strengthening their design thinking process to help them grow and achieve their goals.
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Instructional Associate at General Assembly
2020 - 2022
Instructed 95 students how to utilize fundamental UX Design Thinking techniques and tools to design products that are equal parts useful, functional, and delightful. Focused on both theoretical frameworks and practical applications to help students in General Assembly’s UX Design course develop a portfolio project of their choosing while giving expert feedback along the way.
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President of Extended Reality Association (XRA)
2016 - 2019
Founded and led the first and largest on-campus Virtual/Augmented/Mixed Reality organization at University of Washington, growing it to over 500 members. Extended Reality Association (XRA) is a multi-disciplinary community of scholars at UW involved in exploring, learning, and creating VR/AR/MR experiences, while increasing its awareness and accessibility across campus.
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Instructional Associate – UW iSchool Class INFO 466 & 467
2015 – 2018
Taught UX Design, product strategy, and immersive technologies to help students research, analyze, and build virtual and augmented worlds by utilizing game theory and 3D interactive environments. Instructed over 120 students with 100% graduation rate in techniques contributing to community-based environments for education and business.
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Vice President of Informatics Undergraduate Association
2017 - 2019
Provided official channels for communication between the Informatics undergraduate student peers and the faculty and administration of the Information School at UW. Planned events for social, educational, and professional activities for the Informatics student government. Supported members with tools to help them in their undergraduate studies and beyond.
Personal projects
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AidVisor
Designed a case study in 2018 to connect people in need with volunteer advisors from various fields who can video chat and provide real-time help globally. Utilized during disasters, for example, earthquakes, tsunamis, and tornadoes. Designated shelters across affected areas would provide physical AidVisor booths for victims to privately discuss their needs with advisors.
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SpaceX – Visual design
Created a visual infographic featuring paramount phases that encapsulates the foundations, current progress, and future SpaceX endeavors. Each of the different systems presents a unique perspective of how it drives the company towards success compared to other competitors in the field while it also highlights statistical and visual facts about emphasized elements.
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Planet and space illustration
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Virtual Reality Association 3D illustration
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Alaska Airlines Watch App
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SpaceX rockets illustration
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![Alaska Airlines badge]()
Alaska Airlines badge
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Alaska Airlines and Virgin America merger badge
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Alaska Airlines frequent flyer badge
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Virtual Reality Association around the world event
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Virtual Reality Association Halloween event
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Virtual Reality Association discovery event
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Alaska Airlines winglet badge
Resume summary
Current career
Amazon
Senior UX Designer
Spearheading the vision and creation of the new product page for subscriptions on Amazon, contributing to over 25% increase in subscription sign-ups and over 4 million in total subscription sign-ups in 2023. Responsible for identifying customer pain-points, defining product strategy, conducting usability studies, leading design sprints, and creating intuitive solutions to address customer needs. I frequently present my work to Directors and Senior Leadership to ensure alignment. Designed a new Bundle CX on Detail Pages that launched in over 20 marketplaces. I also teach accessibility training since 2020, helping over 500 colleagues learn how to create products that provide the same experience for everyone regardless of their ability or condition. Interviewed and trained 18 UX Designers and mentored 42 interns.
Experiences
Products I worked on
With my work, I aim to reduce digital anxiety and create experiences that increase our understanding of one another and the world as a whole. Empathy in all stages of the design process will drive the formation of an ideal future while increasing the spectrum by looking at the bigger picture of how design, technology, and computing can make a larger impact in our everyday lives.
Subscriptions
Bundles, accessories, and warranties
Installments
Payments
Gamification and rewards
Internal tools
Virtual gifting
Digital software and video games
Satellite constellations
Skills
Design and prototyping tools
Figma
Sketch
Illustrator
Proficient in HTML and CSS
Javascript
Photoshop
InDesign
Ajax
Wireframing and user flows tools
FigJam
Miro
Adobe XD
Research
Proficient with UserTesting.com and field studies
Qualitative and quantitative testing
Moderated and unmoderated studies
Card sorting and tree testing
Languages
Fluent in English
Fluent in Hungarian
Intermediate in German
Beginner in Japanese
Education
University of Washington
Bachelor of Science (B.S.) in Informatics – Specialized in Human-Computer Interaction (HCI), Information Architecture (IA), Applied Extended Reality, Visual Design, and Interaction Design
Achievements
Amazon
Received the annual ‘Leadership Principle’ award voted by colleagues and leadership
Became a certified Accessibility and Inclusivity Instructor, led 11 trainings
Leadership and community
Made VR/AR accessible for students at the University of Washington by raising $84,048 and $41,708
Led the State-of-the-Art eSports Arena at University of Washington
Hosted one of the largest VR & AR event in Washington State
Facilitated hackathons
Portfolio is featured on Cofolios
